The Strategy Of Apple Inc Marketing Essay

The Strategy Of Apple Inc Marketing Essay Introduction Along with the development of economy and technology, electronic products have achieved a rapid development. That is mainly because the high electron technology can cater for peoples daily demands such as communication, entertainment, work and some other aspects. Moreover, in modern times, peoples living standards have generally improved, thus their demands of life quality is raising. Therefore, there are many opportunities for the companies that provide electronic products and services. However, along with the development of electronic industry, the competition becomes intense. Thus the appreciate strategies are important for companies to achieve a successful and stable development. In this essay, it will firstly introduce the history of Apple Inc.. Following that, it will apply Porters strategy framework to Apple Inc.. And then, it will outline 3 future strategic options for Apple Inc.. After that, it will evaluate the contribution of culture to the strategic success of Apple Inc. At last, it will make a conclusion. The history of Apple Inc. Apple Inc was established by Steve Jobs and Steve Wozniak on April Fools Day, 1976. They firstly built a computer circuit board which named the Apple I in Los Altos, California. Jobs made it Apples mission to bring an easy-to-use computer to market. And then, the company launched the Apple II, which was more convenient for people to use straight out of the box. From than on, Apple became the leader of the industry quickly, selling more than 100,000 Apple IIs by the end of 1980 and it launched a successful IPO in 1980 (Carlton, 1997). Apple introduced the Macintosh to the market in 1984, which reflected the ease of computer use, the breakthrough in industrial design and technical elegance. The stable development of Apple during the 1980s was mainly due to the leadership in the education field. The implementation of the LOGO Programming Language by Logo Computer Systems Inc. had provide the opportunities for the Apple II. The success of Apple and LOGO in the education field brought a b road base of loyal users all over the world to Apple Inc.. Apples world wide market share had achieved about 8% by 1990. The major share come from the education market. At that time, Apple controlled all aspects of its computer, and it could offer customers a complete desktop solution involved in software, hardware, and some other aspects. Apple introduced the PowerBook to the market in 1991, which established the ergonomic layout of the laptop computer and the modern form of the computer. Although the Macintosh Portable was produced as powerful as the desktop Macintosh, however, the Macintosh Portable was weighed 17 pounds with a battery which can work 12 hours. And the PowerBook was 7 pounds and with a battery which can work 3 hours. These were more convenient for people to carry and move. Moreover, the Macintosh Portable can be used without electric power source for at most 12 hours. Therefore, the kind of computer became more and more popular with people all over the world. By t he early 1990, Apple started to develop the alternative platforms to the Macintosh, such as the A/UX. In 1994, Apple allied with IBM and Motorola in the AIM alliance. In 1997, Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh. In the later years, Apple continued to develop new products to cater for the demands of market and consumers. The company has take various strategies to achieve the business objectives and more profits. Application of Porters strategy framework to Apple Inc. Brief introduction of Porters strategy framework Porters strategy framework involves in 5 forces competitive rivalry, threat of new entrants, threat of substitutes, bargaining power of suppliers and bargaining power of buyers. The competitive rivalry is influenced by various factors involve in the market growth rate, level of fixed costs, frequency of over capacity, extent of product differences, strength of brand identities, cost of exiting the industry, comparability of competitive rivals and some other aspects. The threat of new entrants depends on the capital requirements, economies of scale enjoyed by existing competitors, cost advantages enjoyed by existing competitors, existing product differences, strength of existing product brand loyalty, access to distribution channels, access to appropriate technology (Porter, 1997), access to long term supplies of raw materials and some other aspects. The threat of substitutes depends on the relative price of substitutes, technical comparability of substitutes, costs of switching, spee d of technological development in substitute industry and some other aspects. The bargaining power of suppliers depends on monopoly power in supplier industry, degree of differentiation of suppliers product, costs of switching supplier, importance of volume to the supplier, importance of suppliers product to the industry and some other aspects. The bargaining power of buyers depends on buyer volume, availability of substitute products, costs of switching, concentration of buyers industry, price sensitivity, product differences, buyer information and some other aspects (Porter, 1998). The analysis of Apple Inc.s 5 competitive forces Competitive rivalry: the competitive rivalry of Apple Inc. is medium. On one hand, there are many famous brands have great influence in the computer market such as IBM, DELL, Lenovo, Sony and some other brands. These brands provide various computers in different shapes, colors, functions and some other aspects. And the computers suits different people such as student, businessman, common employee and some other people. And the computers are in different prices, thus the computers can cater for the demands of different social classes. However, it is well known that the price of Apple is general very high, and not all of the people can offer it. Therefore, most of the customers may like to choose other brands computer. This will weaken Apples competitive power. On the other hand, although the price of Apples products is high, however, it is well known that the quality of the products is high and the functions of the products have strong power. Thus many customers would like to choose A pples products for the good functions. And in the aspect of products, Apple has strong competitive power. Thus in the comprehensive point of view, the competitive rivalry of Apple Inc. is medium. Threat of new entrants: The force of the threat of new entrants is low. First of all, Apple Inc. was established in 1976, and it has more than 30 years growth. During the 34 years development, Apple has cooperated with many companies that have great influence on the computer industry. The companys business idà ©e and the quality of the products or services are well known by the people all over the world. It can be said that Apple Inc. is the leader in the computer industry. And there is no company can surpass the position of Apple in the computer industry. Moreover, the new entrants are usually the new brands (Stewart, 2004). These new entrants do not have any brand effect. Because the products that they provide are not used before, therefore, they can not provide the proofs for the customers and make them to believe that the quality of the products is high and the products are reliable and practical. The products of the new entrants usually use the software and hardware that produc ed by other companies and applied in many brands products. There is no innovation that the new entrants can provide. Therefore, it is difficult for them to attract customers and competitive with the famous brand such as Apple Inc.. From these points of view, the force of the threat of new entrants is low. Threat of substitutes: the force of the threat of substitutes is medium. It is well known that the products of Apple have great functions and high quality. The production costs are higher than other brands. And the computer of Apple have special functions that other brands computer do not have. That is because the research and development skills of Apple is higher than other companies. However, on the contrary, the substitutes such as the computers, mobile phones, music players and some other aspects become more and more in the market. There are some famous companies that provide the similar products or services such as Sony, IBM, DELL, and some other brands. The quality of the products also very good, and the functions can generally meet the common consumers demands. Whats the most important, the price of the substitutes is lower than Apples products. Based on these aspects, the consumers may consider the substitutes that can provide the similar services and cost lower. Therefore, t he force of the threat of substitutes is medium. Bargaining power of suppliers: the bargaining power of suppliers is high. Because Apple has its own fixed suppliers. The software, hardware, and some other fitting parts are provided by the certain suppliers. Because Apple Inc. has strict and high requirements on its products, thus the components must have the quality assurance. Thus Apple can not choose the suppliers at random. Based on this, the suppliers display important and essential roles in the business of Apple. Thus any requirements that the suppliers point out will have great influence on the normal operation of Apple and its decision-making. Thus the bargaining power of suppliers is high. Bargaining power of buyers: the bargaining power of buyers is low. First of all, the brand of Apple is popular with the people all over the world, the famous reputation has already set up in the whole world. Thus Apple Inc. has the qualification to positioning its products and the price. Moreover, more and more people become to pay attention to Apples products because their special functions, and the number of Apples customers is raising. Although the price of Apples products is high, however, many people would like to buy the products. In addition, the new entrants and substitutes can not bring great threat to Apple, which means that Apple can still occupy great market share (Segal-Horn and Faulkner, 1999). Therefore, Apple will not adopt the strategy of reducing the products price. According to these factors, the bargaining power of buyers is low. The unusual aspects of the way Apple Inc. does business First of all, Apple Inc. cooperate with the companies that display great even dominant roles in the industry such as IBM, Motorola, Microsoft and some other companies. This cooperation will strengthen Apples competitive power and comprehensive power, because it will obtain the support of its partners (Linzmayer, 2004). Moreover, Apple Inc. applies itself to the research and development of high-end products which have special functions that other brands can not provide the same services. Although this needs much costs, however, the products will achieve more attention by people, and attract more customers (Linzmayer, 2004). In addition, Apple has its own management methods and business strategies. All of these will help the company make a smooth and successful operation, and achieve a rapid development (Linzmayer, 2004). Because the management and strategies deal with the problems, and create new opportunities for the company to obtain development. The future strategic options for Apple Inc. There are some major future strategic options for Apple Inc., thus the company can obtain a more rapid and successful business and development. Cost leadership strategy Cost leadership is the comparative advantage of the business which compared with competitors. If the cumulative cost of the value activities of the company is lower than the cost of its competitors, it has cost advantage. If a company knows about the cost difference between itself and its competitors, there are two main ways to achieve cost advantage, one is to implement cost control to all of the aspects of value creation, another is to re-structure a new lower cost value chain which is to use higher efficacy ways to design, produce and sale the productions (Willis, 2001). Generally speaking, cost leadership strategy necessarily requires a company to become the cost leader, but not to be a member of the companies that compete for this position. Many companies have not realized this point so that they have made great errors in planning the strategy. When there is not only one company looks forward to becoming the cost leader, the competition between them is very intense because each percentage point of market share are considered essential (Jeffrey, 2005). This is a very important strategy for Apple Inc. Because Apple Inc. is a worldwide famous company, and it is business covers all over the world. Thus the cost of the business arrangement is huge, which involves in the employment cost, raw material cost, technology research and development cost, transportation cost, sale cost and some other aspects (Wright, Kroll and Parnel, 1996). Therefore, the various costs occupy a great part of the companys competitive power. If the company does not pay attention to the power of the cost, and take measures to reduce the costs, it will waste more on the products or services research and development. Moreover, if Apple Inc. has special strategic chains management: the optimization of enterprise value chain, smooth supply chain management, win-win chain and customer satisfaction chain, it will have a rapid development., because these will support the cost leadership strategy. Apple Inc. may insist CHAMPS management policy, which is comprehensive and with consumer-oriented, Apple Inc. also can take the strategies that growth-centered, for instance, it can target one of the means of achieving profits-cost leadership (Peter and Donnelly, 2004). If Apple Inc. takes full advantage of these strategies, it will strengthen its competitive advantage. Market penetration strategy Market penetration strategy is the development strategy that making market expansion, the strategy can be launched through expanding the production scale, increasing production capacity, adding product features, improving product use, expanding sales channels, exploring new markets, reducing product cost, concentrating resources and so on. The strategies core is reflected in two aspects: one is to use the present products to open up new markets, another one is to provide new products to present market. Market penetration strategy is special of the competitive strategy, it is a company development strategy that based on existing products and fully develops its market potential, it also be called basic business development strategy (Nonala and Kenney, 2002). Because market penetration strategy is formed with existing products and existing market, so the managers of the enterprises should have systematic consideration of market, products and marketing mix strategy so as to achieve the p urpose of promoting market penetration. For Apple Inc., the market penetration is one of the major strategies. Although the company has occupied many markets all over the world, however, not all of the markets can meet the companys demands, in other words, the company can not achieve its business objectives and expected profits. Therefore, the company needs to take measures to promote the products in more markets and attract more customers. Expect the production of computer, the company also produces cell phone, music player, and some other products (Harris, 997). However, the demands of market and consumers continue to change, thus the company should keep researching and developing new products and services, so as to cater for the customers needs and meet their satisfaction. Moreover, in some small cities, as the commerce is not very developed, and the peoples living standard is not high, thus some famous brands especially the products or services that have high price may not provided in the small cities. However, there w ill be some consumers who live in the small cities would like to buy the products of Apple Inc.. Based on this situation, the Apple Inc. should promote some products in the new markets, so as to expand the sale scale. Diversification strategy Diversification strategy is a development strategy of operating the products or service of more than two different uses. Enterprises can occupy and explore more markets and avoid the risk of single operation with the diversification strategy. The so-called product diversification means that the enterprises new products across a wide range of profession that may not relative to the same industry. The general sense of diversification mainly refers to the diversification of production. Diversification is different from product differentiation. Product differentiation is the segmentation of the same market, but essentially the same product. Production diversification is the same companys products into a heterogeneous market, it adds the kinds of new products and enters new market (Harris, 2003). For Apple Inc., the diversification strategy is not a strange strategy. Because the company has already take the strategy to develop its business. At present, the business scope of Apple Inc. refers to computer industry, mobile telephone industry, player industry and some other industries. However, the products in the industries can not always meet the consumers demands. Because the technology develops very fast, and the speed of electronic products regeneration is very fast, thus in order to keep in pace with the markets development and change, Apple Inc. should continue to research and develop new products that in different industries. Therefore, Apple Inc. can keep its competitive advantages in the various industries (Wit and Meyer, 2010). At present, Apple Inc. has not done very well in this aspect, thus it needs to keep creating new products or services in the various industries that it refers to. These three future strategic options can be considered by Apple Inc., as each option is suitable for Apple Inc.s some certain operation situations. If the company can do something that related to the options, it will get some help in its business. The evaluation of the contribution of culture to the strategic success of Apple Inc. First of all, Apple Inc. pays much attention to the management, especially the leadership. The company has strict requirements on the leaders, and the management of the company. The reason why the company can achieve such a stable and smooth development is that it insists the strict management. This is one of the important culture factors in Apple Inc. It requires the people in the manage layer must have personal knowledge and skills to organize and control the related work. Whats the most important, the managers must have strong ability to make decisions. From the company be established, the managers continued to formulate the strict management system, thus the company can be arranged in the order, and the operation can rely on the internal regulations (Bartol, Martin and Tein, 2004). A companys business and development can not leave the effective management, and the effective management can not leave the correct and exact decision-making. Thus the company can make the most apprecia te strategies to do the business, and grasp the opportunities correctly and avoid the threats in time. Moreover, Apple has a reputation for fostering individuality and excellence that reliably draws talented people into its employ. The company has training system and train many groups talented employees every year. In order to recognize the best of the companys employees, Apple Inc. established the Apple fellows program, providing reward to the employees who have made extraordinary technical or leadership contributions to the individual computing while at the company. The Apple Fellowship has provided much reward to many employees who made special contributions to the company, and the reward also drive the employees to work hard and try to bring more benefits to the company (Smith, 1994). This kind of culture help the company foster many talented people, and help the company encourage and drive the employees to require themselves strictly, and become more professional, thus they can complete the mission perfectly, and make more contributions to the company. The company very value the employees self-management. For instance, during a certain period, Apple Inc. did not establish the rules and related regulations that requires the working time, the duties and the salary of the employees, on the contrary, it asked the employees to plan these aspects by themselves. This kind of management can make the employees to have a better realization of their own such as the professional skill, the knowledge, the physical energy, the intelligence, and some other aspects. Therefore the employees can make a self management and improve their comprehensive ability. In addition, Apple Inc. promises some employees to choose to work either in the company or at home, and give them freedom to participate in the meetings that hold by the company (Rusaw, 2007). The freedom of the choices can provide the employees much convenience to arrange the work and the daily affairs. Based on this, the company can obtain the employees loyalty and love, they may support the management methods of the o rganization, and have enough enthusiasm to work for the organization, thus they can promote the organizations development in a large extent. The culture of employee management not only can promote the company to have a good development and achieve more profits, but also can promote the employees to have a rapid growth and obtain more benefits. Furthermore, Apply Inc. continues to make the culture innovation. The company always creates an environment that can motivate innovation. The company has established some rules to encourage and promote the employees innovation. Moreover, Apply Inc. provides the material and spiritual support for the employees who can make the innovation such as the idea innovation, the production innovation, the technology innovation and so on. During the process of innovation, the company always gives much encouragement, and provides attractive reward to the employees who have made the innovation. According to this, the employees will be aware of the importance of innovation, and they may pay attention to the various aspects that may contribute to the product or service innovation (Bouchikhi and Kimberly, 2008). During a certain period, Apple Inc. promises the employees to do what they would like to do and make the behavior according to their interest. The employees do not need to obey the strict an d hidebound roles or regulations in the company, thus their thought is also be restricted. Therefore, in Apple Inc., the dream of enjoying the staffs themselves can come true. By this way, the employees can foster their interests by making full of time, thus they can have enough time and energy to create new things or new thoughts for the company. Thus the company may collect more resources or thought to make the innovation in the aspects of product, service, technology, management and some other aspects. Therefore, the company can maintain the leader position in the computer industry, strengthen the competitive power in various industries it refers to, and keep in pace with the markets change, and finally achieve more profits and successful development. In addition, Apple Inc. pays much attention to the customers feelings. The company make efforts to research the customers demands and collect the related information as the product creation basis. One of Apples business objective is to meet the customers needs and satisfaction. Because the customers are the consumers, and the profit is achieved finally from the consumers. Thus the company very values the customers feelings about the products or services that it provides (Caldari, 2007). Apple continues to create new products so as to cater for the customers different demands. The company provides the products not only in the stores, but also sells the products online, this will bring much convenience to the customers. The company also sets up many after-sales departments, thus the customers can obtain the help any time if there are some problems with the products. This kind of culture will help Apple Inc. to attract more customers and obtain their loyalty. Conclusion In conclusion, Apple Inc. has a long development history. And with the long-term growth, it has achieved a certain successful development. The various strategies have contributed much to the rapid and successful development. Therefore, the company can not neglect the influencing factors of the strategies such as the culture. However, it is difficult for the company to maintain the leader position in the computer industry, thus it must take the correct and appreciate strategies and make full use of them. Therefore, Apple Inc. can keep in pace with the market development, and achieve the stable and long-term development.

Are Books Better than Films? Essays -- new images, overlook of material

According to the article, â€Å" Are Books Better than Films?†, â€Å"Films can bring whole worlds to life before our eyes, make characters into living, breathing fleshing blood, but books let you live everything† (â€Å"Are Books Better than Films?†). Very often book lovers are unsatisfied with the movie adaption of their favorite book. No doubt there have been great book based movies but that does not take the place of reading the actual novel. Reading books is better than watching the movie. This is better because often the movie tends to misinterpret information, which changes the plot, and lack sufficient character development. One of the many famous movie adaptions is from the teen novel series The Twilight Saga. Written by Stephanie Meyer, it has been extremely successful. The series is about a male vampire (Edward Cullen) and human female (Isabella Swan) who fall in love and struggle to keep their relationship. Teens ran out and got the books hot off the press and staked out movie theaters the first weekend it came out. The first weekend the movie came out in theatres it made over $69,637,740. It also ranked the number one movie in 3,419 across America ("Twilight (2008) - Box Office Mojo."). In movie versions, the director seems to overlook material that the reader finds vital to the plot. In the first Twilight book, when Edward and Bella get out of the car he does not touch her because he does not want to risk losing control (Meyer). In the movie, Directed by Catherine Hardwicke, he swings his arm around Bella shoulders and states he was going to hell anyways (Hardwicke). When the director did this he changed the plot because in the book none of the other characters knew Edward and Bella talked. Then all of a sudden Edward and Bella w... ...the chance to increase vocabulary and knowledge. Movies do not equate to books because they lack the following criteria. They do not have full character analysis as the book does nor do they stick to the story line of the book. Directors tend to take their creative liberties too far and begin to alter the plot and create new images of the story. Readers would love to see a great novel come to life but keep it the way the book has written it. "Are Books Better than Films?" Theguardian.com. Guardian News and Media, 06 Nov. 2013. Web. 17 Mar. 2014. "Are Movies Better than Books?" The Premier Online Debate Website. N.p., n.d. Web. 17 Mar. 2014. Meyer, Stephanie. Twilight. London: Atom, 2007. Print. "Twilight (2008) - Box Office Mojo." Twilight (2008) - Box Office Mojo. N.p., n.d. Web. 13 Mar. 2014. Twilight. Dir. Catherine Hardwicke. Paramount Pictures,2008. Film.

What the Best Form of Government Is?

The purpose of this essay is to examine how the philosopher Thomas Hobbes answers the question of â€Å"what the best form of government is† in objection to Plato's answer that philosophers should rule. In this paper, I will defend this statement by using the arguments Plato has made in The Republic on why philosophers should rule and responding to them with critics from Thomas Hobbes, explaining Hobbes belief in absolute monarchy, and using a real-life example of why Thomas Hobbes belief in absolute monarchy is the best form of government.To begin, we must understand the reason behind why Plato decided to make this argument for philosophers to rule. At the time, the Athenian democracy was very unstable; which is the main reason why Plato decided to write The Republic. He believed that he knew the answer to why this instability was happening; â€Å"no competent leadership† (501b), and that is why in the first couple books, Plato focuses on defining the term â€Å"justice† and the prevention measures that a state can take in order to avoid the tyrannies that occurred in the Athenian democracy. As we unravel more, he goes on to write about the importance a governing body has to the state; because it takes the best people found in society and allows them to become moral and political examples for the other â€Å"classes† of citizens. In the Republic Book VIII, he mentions five types of regimes starting off with the best form of government which is called â€Å"aristocracy†. Philosophers ruling in the aristocracy means this regime is funded from wisdom and reason according to Plato. For every regime in Plato's books, he has a man that illustrates what they stand for and are analyzed by Plato to advocate for his best form of government; philosophers as kings that rule. Plato has the aristocratic state divided into three caste-like parts: the ruling class, the auxiliaries, and the rest of people (majority.) Focusing on the ruling class, they are considered the â€Å"golden† ones because they have gold souls and are the only ones capable of ruling. Plato believes that a philosopher king needs to go through proper training from the day they were born in order to become â€Å"golden†. The philosopher kings go through an educational system that aims in training them to become selfless and upright, and they are taught â€Å"The Truth† based on Platonic ideas which allows their souls to become calm and aware of absolute Good. That brings us to an important question; what is absolute good? According to Plato, the absolute Good that philosopher kings can see is the metaphysical origin of all that is good, which includes happiness. Philosopher kings do not focus on personal interests or shadows of Good (such as money, fame) but instead shift their focus towards real happiness. Real happiness for philosopher kings is not to abuse the power given for his own selfish desires, but to dedicate his life into establishing Good in the state. Plato writes in The Republic that humans generally want what is intrinsically good, â€Å"even if the person does not realize the nature of what is good† (Plato 505d). This means that although each person has the ability to commit bad actions, it is general and not based off a fundamental law, but instead appetites and desires. Now we can mention philosopher Thomas Hobbes (who I feel answers this question best) who writes in the â€Å"Leviathan† with a similar belief of strong power and human appetites and aversions, but he does not agree with Plato's statement of humans wanting good necessarily, but rather wanting what protects them best. Hobbes goes on to write how a man in the state of nature living is at risk of a state of chaos because of his appetites and how humans will â€Å"provoke the rest† and create war and aggression. The way both Plato and Hobbes feel about what humans want shapes what kind of ideal society they feel would best work in order to prevent chaos. For Plato, the philosopher kings are the only ones who possess truth and therefore are the only ones who can show average people how to act in society. Meaning that people in society are going to obey the philosopher kings because at the end of the day; everyone wants the general good. However, Hobbes criticizes Plato's theory of this by writing how nobody can achieve the possession of truth and therefore will be uncapable of seeing the good for the state and not themselves. Hobbes feels because nobody can posses the truth; they also can not pass down moral understanding to something they lack and are not qualified in. Hobbes focuses more on ration and logic and does not consider religious aspects or morals when it comes to government which is more effective to this day. The reason he argues for this is that each person has different moral standpoints and it can not simply be summarized for the over all majority because it is simply not fair. Religion as well varies from person to person and a very common reason for civil war in a state comes from the church and the state, when people are having religious practices forced upon them. In an absolute monarchy, everyone must follow the rules placed upon them which are made to keep peace and avoid all these conflicts. Thomas Hobbes does not believe that morality has any importance when it comes to government. The purpose of government according to him is to protect every citizen by reinforcing the laws which keeps society at peace. Hobbes summarizes his theory in the Leviathan by explaining, â€Å"If two want the same thing and they both cannot have it, they become enemies and endeavor to destroy one another† (Hobbes 141). This becomes the political theory he stands for because it further means that unlike Plato, men are constantly in battle with other men due to the lack of satisfaction for what he already has. Hobbes believes because humans are selfish, the only proper form of government is absolute monarchy. In the Leviathan, he uses the argument that a civil society would not be subject to destruction within if it is constructed with an absolute monarchy. An absolute monarchy is a form of monarchy that has one ruler being the supreme power and that power is not limited to any laws that are written, legislations, or customs. He explains how any disagreements between state and church or rival governments or any factionalism in general within society can lead to civil war. He holds onto the concept that any form of civil government that all people of society submit to will maintain common peace because those arising conflict issues will not happen. The sovereign is in charge of running the government, this includes creating the laws, controlling the churches, determining first principles, and solving any conflicts that happen because of different philosophical beliefs. According to Hobbes, only this absolute sovereign can maintain a civil society, and avoid war from being entered into society. Equality also plays an important role in why Thomas Hobbes believes in absolute monarchy. Unlike Plato, he does not believe that anyone is better than anyone else, regardless of differences, no man can see ultimate truth and therefore are not so different after all. I agree with Thomas Hobbes belief in absolute monarchy because as he mentions in the Leviathan his main purpose of supporting absolute monarchy it to try to avoid destruction happening within the state. Civil war can occur in a state from any type of disagreement as Hobbes mentioned between church and state for example that can lead to destruction within, so he feels the best way to avoid that is to create an absolute monarchy so that people will be safe. A real-life famous example of a successful absolute monarchy is in Swaziland and goes way back to the seventeenth-century. Swaziland is the last monarchy left in Africa, but many middle-eastern countries in the world still have this form of government. The power an absolute monarchy has is still shown today when we look at the 1973 emergency act the king of Sobhuza II took declaring the state in emergency in the country is still in effect today. In Swaziland, the king had total authority over the cabinet, legislature, and judiciary of the country. In an absolute monarchy, the ruler can impose rules everyone must follow to aim at protecting the country and keeping peace within.Another real-life example from a more personal standpoint would be the country Jordan, which is in the Middle East and my home country. Jordan is one of the only countries in the Middle East that does not have conflict destroying their countries and does not have war going on. The reason behind this is simply their form of government which is an absolute monarchy. All the power lays on the Hashemite King of Jordan, his name is Abdullah and he is well loved and respected from all the residents living in Jordan. He has managed to keep the country one of the safest countries in the Middle East and has taken care of the general good of everyone in the country. King Abdullah has so much power to the point where there is no freedom of speech when it comes to the royal family, meaning anyone saying anything negative about the king is a crime and can be imprisoned. The reason for this law is that there are many great supporters and lovers of the king who would cause harm and start war with those who speak badly of him and for the general good of keeping everyone at peace; the king just puts those people away to prevent things from escalating. When you really think about it, in this kind of situation both the name of the King and the person who is speaking bad is being protected, which avoided a conflict from rising and creating civil war. Hobbes is right when he says humans are selfish beings who always want more because other countries in the Middle East who are not ran by an absolute monarchy are destroying one another through civil war within their country. In conclusion, Hobbes had a main concern regarding that the most effective form of government- whatever its form- must have absolute authority. He states that their powers must be neither divided nor limited. The reason he feels this as I had mention was for the general well being of the state in avoidance of conflicts occurring from civil disputes. The reason he emphasizes the need for absolutism is because once the authority opens room for limitation of their power, people will over step their limits and their selfish wants will come out and fear is the only way to keep the majority safe. The only uncertainty Hobbes is yet to explain is his treatment of religion. My paper was only looking at the Leviathan, where it becomes unclear how religion plays out in his whole political theory. In other books, Hobbes discussed his Christian religion in each revision for his political philosophy. Conflicting examinations from readers on whether Hobbes meant to use his core Christian commitments that come from absolutism, or if he just disregarded the readers religious beliefs by using irony. Regardless of how Hobbes intentions in Leviathan are understood, it seems to me that Hobbes is a rational thinker who only speaks the truth that many people only obey and treat people well due to fear from higher conquers. In a state of human nature, everyone would do whatever they please because there is no fear; meaning selfish humans will all destroy themselves.

Essay on the great gatsby - 2647 Words

Fitzgerald’s The Great Gatsby is a novel that explains the conflicts between love, sin, and death. It is a story of love and how love can be quickly lost or hidden beneath the surface. It reveals what people go through in this decade, as well as the novel’s decade. There are conflicts throughout the novel of lust, sin, and pure evil. It basically explains the way the human mind operates when the heart is completely and undeniably in love with another. The fact that the people in this novel went to the extreme to have the one they loved, innocent people tragically ended up in a realm of violence, betrayal, and their own undeserved death. The Great Gatsby is a novel that takes the reader back to the time of the â€Å"Jazz Age†. Times were†¦show more content†¦This novel presents two very different versions of passing, one based on race, the other on social class, yet both texts are united by the yearning for social acceptance (Kirby). Fitzgerald raised his character to a mythical level, to reveal a man whose intensity of dream partook of a state of mind that embodied America itself (Lehan). Although at this point Fitzgerald hasnt yet established the possibility that Daisy might leave Tom, he has shown how miserable Daisy seems within her marriage. The tension between the two of them is unbearable when they are in public with their friends. (Sutton). The basic plot of The Great Gatsby, like other Fitzgerald plots, develops slowly toward a violently dramatic incident and an ironical conclusion (Eble). Everything towards the end of the novel happens so quickly it seems as if it does not even happen. It began with a simple accident and slowly led to an enormous disaster. Gatsby was mistaken as the one who ran over Myrtle, when it was Daisy. He was also mistaken as Myrtle’s lover, when the actual lover was Tom, Daisy’s husband. George Wilson, seeking revenge, carried a gun to Jay’s house and out of spite and complete anger; the depressed widowed husband shoots the wrong and completely innocent man. Nick, alone, arranged Gatsby’s funeral. There, he meets Gatsby’s father and his experience of this affects the way he tells the story. Gatsby was friends with a great deal of people, however, when he was killed, no oneShow MoreRelated Great Gatsby1497 Words   |  6 PagesIn chapter 3 of The Great Gatsby Nick is invited to one of Gatsby’s extravagant parties. He arrives only to find he doesn’t know where Gatsby is, and then he runs into Jordan Baker. Together they set off to find Gatsby and they head to the library where they find â€Å"Owl Eyes†, a drunken man trying to get sober. After talking to â€Å"Owl Eyes† for awhile they head outside again where Nick unknowingly starts a conversation with Gatsby. After revealing himself, Gatsby tells Jordan that he would like to speakRead MoreThe Great Gatsby1168 Words   |  5 Pagesone must be born into it. Therefore in The Great Gatsby, by F-Scott Fitzgerald, Gatsby fails to join the old money c lub because he exhibits his wealth to society. Gatsby possessions provides an indicator that he purchases items with eye appeal and flashiness which Old money typically never buys in order to impress or show off to others. They prefer to buy small non-noticeable items that skilled eyes will only know the true value of the merchandise. Gatsby on the other hand purchased a huge houseRead MoreThe Great Gatsby2449 Words   |  10 PagesI glanced seaward – and distinguished nothing except a single green light Possibly F. Scott Fitzgeralds masterpiece, The Great Gatsby is not just a magnificent story, but a lesson of societys flaws during the roaring 1920s. Fitzgeralds story creates an atmosphere of superficiality, dissatisfaction and dishonesty by the description of each character. With the economical growth, and the immoral society of the 1920’s ultimately brought corruption to desire of the American Dream and the chanceRead MoreThe Great Gatsby806 Words   |  3 Pagesthey smashed up things and creatures and then retreated back into their money...and let other people clean up the mess they had made... (P. 179). During the 20s, many peoples American dream was to go out, party and be free, the roaring 20s. The Great Gatsby by F. Scott Fitzgerald is an explanation of how people acted. People went to parties, lived in luxurious homes, criticized each other, and wanted to achieve their dream by trying to live it. The Wilson marriage is a failure because its one-sidedRead MoreThe Grea t Gatsby647 Words   |  3 Pagesunderstand the book. Endings of books are usually there to bring the novel to a close and deliver a life lesson at the end. All of the concepts and themes are in the body of the book and are well presented depending on the author. In Fitzgerald’s The Great Gatsby, the American Dream was the theme that was presented, and according to the story it is unachievable and just an infant fantasy that America portrays. While reading the story, the characters’ views on how their interpretation of the American DreamRead MoreThe Great Gatsby607 Words   |  2 Pagesby the name of Jay Gatsby. Nick is the narrator who is sees a different side of Gatsby that sees him â€Å"great† aside from his wealth and corruption. Nick grew up in the Jazz age and it was replaced with the vitality, and favor of the artificial American dream. Gatsby’s life was full of winnings along with failures that followed him into death throughout the novel; never the less he achieves a form of â€Å"greatness† because of his morality in Nick’s perspective. In The Great Gatsby, Nick’s perspectiveRead MoreGreat Gatsby5612 Words   |  23 PagesThe Great Gatsby – Study Guide Chapter 1 1. Why is Nick Carraway made the narrator? The device of giving Nick the function of narrator lends psychic distance from the story. Nick is part of the action, yet he is not one of the principals. He shares some of the emotions and is in a position to interpret those of the others. However, the happens are not center on him. 2. What kind of relationship exists between Nick and the Buchanans? It is completely superficial. He speaks of themRead MoreThe Great Gatsby 565 Words   |  2 PagesIn the book The Great Gatsby, by F. Scott Fitzgerald, Daisy Buchanan is a perplexing character. She is charming and pretty, yet her personality is almost robotic. Daisy has no sincere emotions; she only knows social graces and self-preservation. A materialistic society makes Daisy a jaded person who lacks any real depth. Gatsby remembers Daisy as the pretty girl from North Dakota he fell in love with when he was in the military. He soon sees that she is different, although he denies it, even toRead MoreNarratology in The Great Gatsby1308 Words   |  6 PagesFitzgerald’s The Great Gatsby demonstrates what Marie-Laure Ryan, H. Porter Abbott and David Herman state about what narratology should be. These theorists emphasize the importance of conflict, human experience, gaps and consciousness, among many other elements, in order for a story to be considered a narrative. The Great Gatsby shows these elements throughout the book in an essential way. This makes the reader become intrigued and desperate to know what will happen next. The Great Gatsby is unpredictableRead MoreModernism In The Great Gatsby1728 Words   |  7 Pages Modernism in The Great Gatsby The Great Gatsby is a novel by American author F. Scott Fitzgerald that follows the story of Jay Gatsby in the Jazz Age of the United States. Although this novel tells a fictional tale, it also gives readers a window into the social and economic environment of America in the time period following World War I. For this reason, The Great Gatsby is considered one of the most important examples of Modernism in American literature. The Modernist themes in this novel come